These Terms & Conditions ("Terms") govern your use of the WhiteMoves website and any services you purchase from us. By using our website or engaging our services, you agree to these Terms. If you do not agree, please do not use our website or services.

1. Services

WhiteMoves provides SEO, AI search visibility, paid media, conversion rate optimization, web design, web development and mobile app development services. The specific scope, deliverables, timeline and pricing for any engagement will be set out in a separate proposal or agreement, which forms part of these Terms once accepted.

2. Client Responsibilities

To deliver our services effectively, we rely on timely access to relevant accounts, assets, approvals and information from you. Delays in providing these may affect our ability to meet agreed timelines, and we are not responsible for delays caused by late client input.

3. Fees & Payment

Fees are as set out in your proposal or invoice. Unless otherwise agreed in writing, recurring service fees are billed monthly in advance, and one-off project fees are billed per the milestone schedule in your agreement. Late payments may result in a pause of services until the account is brought current.

4. Term & Cancellation

Unless a minimum term is specified in your agreement, our standard engagements run month-to-month and may be cancelled by either party with 30 days' written notice. Cancellation does not entitle you to a refund of fees already paid for work performed or in progress.

5. Intellectual Property

Upon full payment, you own the final deliverables created specifically for you under your agreement (such as website code, designs and content), excluding any pre-existing tools, frameworks, templates or proprietary methodologies we use to deliver our services, which remain our property. We may showcase completed work in our portfolio and case studies unless you request otherwise in writing.

6. Third-Party Platforms

Our services often involve managing accounts on third-party platforms such as Google, Meta, and various hosting or software providers. You remain the account owner and are responsible for compliance with those platforms' own terms of service; we are not liable for actions taken by third-party platforms, including account suspensions outside our control.

7. Performance & Results

While we bring proven strategies and real experience to every engagement, digital marketing and search results are influenced by factors outside our control — including algorithm changes, competitor activity and market conditions. We do not guarantee specific rankings, traffic or revenue outcomes, though we commit to transparent reporting on the metrics that matter to your business.

8. Limitation of Liability

To the maximum extent permitted by law, WhiteMoves' total liability arising out of or related to our services is limited to the fees paid by you in the three months preceding the claim. We are not liable for indirect, incidental or consequential damages, including loss of profits or data.

9. Confidentiality

Both parties agree to keep confidential any non-public business, technical or financial information shared during the engagement, and to use it only for the purpose of delivering the agreed services.

10. Governing Law

These Terms are governed by the laws of the jurisdiction in which WhiteMoves is registered, without regard to conflict-of-law principles. Any disputes will be resolved in the courts of that jurisdiction.

11. Changes to These Terms

We may update these Terms from time to time. Continued use of our website or services after changes are posted constitutes acceptance of the updated Terms.

12. Contact Us

Questions about these Terms? Contact us or email contact@whitemoves.com.